Versatility, trend, popularity and new consumption standards are definitely adjectives that would describe the new format that is taking over social networks. For some it is as simple as a podcast with the addition of a video element, which can be as simple or complex as you prefer, but according to statistics provided by Google,...
Audio has always been a trend. Since the birth of radio, people have sought entertainment in various forms—whether it was music, radio dramas, variety shows, or news. Over time, we’ve seen different musical formats emerge, and now almost everyone has a profile on a popular streaming platform, following content on their mobile devices that captures...
What is an Animated Video? An animated video is a way for companies to convey an idea differently and succinctly using created illustrations that recreate real environments with graphic elements such as characters, places, spaces, and worlds, transmitting a message without the need to shoot or record the company’s facilities or human resources. Advantages of...
Content marketing is one of the best strategies to position a brand in the medium and long term. Content can take many forms. For example, you might focus on blog posts or design a calendar with audiovisual content for social media. Typically, content marketing combines several actions, and logically, some will work better than others....
Content marketing is in vogue. Creating relevant and valuable content is the best way to attract and retain your customers. Yes, we say it that clearly, without beating around the bush. Good content marketing will help you a lot in gaining new customers. How, you ask? Well, if you want to know the relationship between...
Before answering the question in the title of this post, we need to do two things: Define what online visibility is. Explain the difference between online presence and online visibility. Online visibility is about having your target audience see you on the Internet. They should know you exist, find you, and discover what you offer....